This is one of the questions I ask new clients. If you’re going to convince others that they should care about what you do, you first need to convince yourself.

Everything starts and ends with care. Caring about making up your bed in the morning. Caring about your appearance. Caring about being skilled at your craft. Caring about how you treat others. Caring enough to show up each day to the best of your ability.

If you don’t care, no one else will care. Some people want others to care more than they do. Don’t ask people to care about things you show us you don’t care about. That’s wrong.

If you have trouble answering this question, but you truly do care about what you do, just know that’s enough for the moment. Trust me, you can work with professionals to turn your thoughts into compelling marketing fodder. We can feel your care in all that you do. Thank you.

(If you don’t care, we already knew that.)